The Spring Parade of Homes will be here before we know it, and now is the time for builders to start planning for one of the most anticipated and impactful events of the year. Taking place over two weekends, May 9–10 and May 16–17, the Spring Parade offers builders a premier platform to showcase their homes, craftsmanship, and brand in front of thousands of engaged homebuyers and community members who are actively exploring their next move.
For many builders, the Parade of Homes is more than a marketing opportunity. It’s a chance to put months of hard work on display and tell the story behind each home. From innovative floor plans and design details to energy-efficient features and construction quality, the Parade allows builders to highlight what sets them apart and demonstrate the value they bring to today’s housing market.
Year after year, the Parade of Homes delivers exceptional results for participating builders. The event generates strong foot traffic, unmatched exposure, and direct face-to-face interaction with buyers who are serious about building or purchasing a home. Visitors range from first-time buyers gathering ideas to move-up and custom home clients ready to connect with a builder who aligns with their vision. Those conversations often extend well beyond Parade weekends, making this event a proven driver of long-term relationships and future business.
For returning participants, the impact of the Parade is clear. For builders new to the event, the Spring Parade is one of the best ways to get involved with the association, build brand recognition, and establish a presence in the market quickly. The Parade creates a shared experience that brings builders of all sizes together, allowing emerging companies to stand alongside established industry leaders and be part of a respected, high-profile tradition.
Several important registration deadlines are approaching quickly. The Feature Home registration deadline is February 24, and all other Parade entries must be submitted by March 19. Early registration is strongly encouraged to ensure adequate time for marketing materials, promotions, signage, and Parade planning to be completed.
The Spring Parade of Homes is also a celebration of our industry and the professionals who make homeownership possible across our communities. It showcases the strength, creativity, and pride of the building industry while reinforcing the value builders bring to local housing markets.
Don’t miss your opportunity to be part of this signature spring event. Visit our event website to register, meet the upcoming deadlines, and prepare to welcome Parade visitors in 2026.
